Selling Your Home
Once you decide you want to sell your home, everything starts to move into high gear. Selling a house requires more than just putting up listings and a sign. It requires a concentrated, thoughtful marketing strategy. Paul Isaacs and Associates know that a good marketing plan is crucial. With our connections and 29-plus years of experience, we can help you find the right price and the right buyer for your property.
Paul Isaacs and Associates offer you a comprehensive marketing assessment and action plan. This includes:
- Internet listing on paulisaacs.com and westvancouverrealestate.ca
- Full MLS listing with eight photos which highlight your home’s best features
- Full internet exposure to international relocation sites with still photos of your property and 360-degree tours
- Direct mailout marketing of your home
- Creation of accurate floor plans aimed at the needs of potential buyers
- Free home staging consultation
- Open House previews for agents and the general public
- Colour advertising in the exclusive Vancouver Sun ‘Homes’ section
- ¼ page advertising in your neighbourhood paper or real estate magazine
Selling your home may be new and exciting, but it demands work and patience. Some of those little problems that you set aside should be fixed, so that your property looks its best and makes a great impact on buyers.
Step one: Sort out your support network
Your real estate agent needs to be someone you can trust. Give us a call. We will be happy to meet with you in person so that you can decide if you want us to help you with your next move. You will also need the support of a lawyer or notary public to help you with your paperwork.
Step two: Decide on a listing price
When you have decided that you are prepared and ready to sell, you and your agent will need to settle on an asking price for your home. You won’t want to price too high and turn potential buyers away, but you don’t want to price too low and limit your revenue potential.
Step three: List your property
The more you advertise, the more potential buyers will have the opportunity to view your house. Paul Isaacs and Associates will work with you to ensure that your home advertisements reach the broadest possible market, locally, nationally and internationally. West Vancouver is a destination real estate market, and we can help you make the most of your marketing.
Step four: Set the stage
You can attract buyers with some low-cost cosmetic improvements. Families are interested in homes that appear solid, clean, and well-maintained. Make sure you take care of the little things, like cutting the grass, tidying outside and painting drab or brightly-coloured walls (neutral is best). Have a garage sale to get rid of any clutter.
Step five: Open houses
Open houses may sometimes be inconvenient and stressful but they are a necessary step in the selling process. An agent viewing will help you create buzz about your property by pitching it to buyer’s agents from across the Lower Mainland. Open houses connect your property directly with the buying public and their agents.
Step six: The negotiation
We’re conditioned to pay the listed price for everything from apples to televisions, but when it comes to buying a home, we negotiate. Your real estate agent knows the market and works in your interest to ensure you are making the most out of your sale in the shortest time possible.